Samsung just introduced two new Galaxy A-series devices in China today, the Galaxy A6s and the Galaxy A9s, via SamMobile. The Galaxy A9s is just a rephrased Galaxy A9 for the Chinese market, so it’s still the corresponding mid-range phone with a whopping quad camera setup on the back. Further interesting information is that the Galaxy A6s, which is Samsung’s first ODM phone, in shorts words it is being produced by another company and not Samsung. According to The Korea Herald, Samsung had been in discussions to outsource production of its mid- to low-end Galaxy phones to Chinese original design manufacturing company Wingtech, which produces Xiaomi phones.
The Galaxy A6s has a couple of 12MP cameras on the back and one 12MP camera at the front of the phone for all of your selfie needs. The screen consists of 1080p 6-inch Super AMOLED display. It’s being powered by a Snapdragon 660 chip, and has 6GB of RAM, with 64 and 128GB storage variants. It begins at CNY 1,800, which is about $260 USD, but the phone will most likely solely be available in China for now.
These two new phones signify a change in Samsung’s policy to boost sales in China and India, as the company is striving to struggle against Chinese phone makers like Huawei and Xiaomi. It’s been advised by Strategy Analytics that Samsung has less than 1 percent of the division in the Chinese market, leading Samsung to consider shutting down one of its two factories in China, while it seems frequently to ODM firms to cut costs on manufacturing.
Samsung Mobile CEO DJ Koh also lately said CNBC that the company was shifting its approach to “bring technology and differentiation points starting from the mid-end,” preferably starting with the flagship model. The Galaxy A9s is the newest example of this, and if the Galaxy A6s does well in China, it could mean that more ODM phones may be on the way.